Importance Of Good Web Design

Importance Of Good Web Design

Understanding The Full Impact Of  Web Design On SEO, Branding, And More

Are you under the impression that web design should be an isolated part of your marketing efforts? This is a myth that many companies believe, and it could be setting your business back in more ways than one. Web design, while certainly important from an aesthetic point of view, encompasses much more. From SEO and traffic to branding and conversion rates, your site’s web design affects your entire internet presence.

Asking Important Questions

In a blog post by web designer, Joseph Putnam, the importance of a good website was discussed. Many businesses and professionals understand that web design is important, but do they truly know why? Putnam found himself challenged when asked by a client why this element was so important. He shared that it definitely mattered, but couldn’t provide a solid answer for why.

From there, Putnam did what any individual should do if faced with a question they don’t know the answer to. He went out and did some research, and while the findings weren’t anything groundbreaking, he was better able to provide his clients with answers in the future.

It’s time to stop settling for shallow answers and start analyzing the facts. Web design matters – but why? And what sort of impact does it have on the other aspects of your business?

The Importance of Good Web Design

Putnam’s search led him to a research study titled Trust and Mistrust of Online Health Sites. The aim of the study was to determine whether different design elements and content factors influenced trust among users visiting health websites.

The most surprising revelation was that design elements are exponentially more powerful than content, in terms of mistrust. When asked to describe why they mistrusted a website, 94 percent of comments were directly related to web design elements, while only 6 percent referenced specific content. While the study was directed towards health sites, it seems practical that the same basic principles would carry over to other industries. Specifically, here are some of the elements study participants pointed to when mistrusting a website:

  • Busy or complex layouts

  • Pop-up advertisements and flamboyant ads

  • Small print that’s hard to read

  • Boring web design/lack of color

  • Slow website intros and load times



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